Strategy & Insights are fundamental to attracting today’s youth


Knowledge-based foundation

Our in-depth knowledge of today’s youth, paired with customised analyses, ensures that we work from a knowledge-based foundation. From here, we find the solution for a successful campaign, customised to each customer’s challenges and needs.

CompanYoung’s work is grounded in our tested and proven method, which is the foundation for our successful attraction and recruitment strategies.

The process begins with the knowledge of the target group, which we collect through our initial analysis that consists of attraction analyses, focus groups and the customer – and their ambitions. Based on this analysis, we can plan an efficient strategy that takes individual circumstances into account.

Strategy & Insights


Identity & storytelling
KPI & targets

Advertising & Awareness


Social media

Branding & Conversion


Text, photo & video content
Live chat

Nurturing & Clarification


Applicant screening & tracking
Talent pipeline
Insights & analysis


Working strategically with data

Our services in Strategy & Insights lay the foundation for our further work, and are executed in close collaboration with each customer.

  • Strategy and clarification workshops
  • Image and target group analyses
  • Effect and attraction analyses

Aside from the above, we form and execute a range of larger analysis reports, which can be purchased for the purpose of bench marking.

“We chose CompanYoung, as we immediately viewed the company as a partner with vast knowledge about the youth and their social media tendencies. We could see in their references that they made great solutions for similar customers.” 

Holstebro Gymnasium and HF

The right strategy is fundamental

A strong strategy creates great results. Our statistics show that the best products begin in knowledge analysis and strategy planning.

do not pay attention to the initial part of the process
of increases in ROI is obtained through targets
do not have their organisation's image and brand aligned

Competent specialists

Our ”Strategy & Insights” team has years worth of experience in forming and executing the right strategies, based on our unique knowledge of the target group along with the specific analyses executed for each customer.

Are you interested in knowing more? Do not hesitate to reach out to us.


Rasmus Lindgaard

Head of Insight
(+45)22552222 [javascript protected email address] Linkedin
Anders Bøegh CompanYoung Anders Bøegh CompanYoung

Anders Bøegh

(+45)24963501 [javascript protected email address] Linkedin

Let’s talk about your strategy! 

Are you intrigued?

We would be happy to tell you more about our specific strategies, and how we can customise them to your needs.