As a modern educational institution it is important that the marketing and branding stay up to date. Tech College Aalborg has several educational programs of varying levels, which all must be communicated in a clear and direct way to the right target group.
CompanYoung and TECH College Aalborg have worked together on the profiling of the institution’s many educational programs for years. The collaboration has included both HTX and the vocational educations, and we have therefore developed two separate branding platforms. Each platform contains a broad presentation of the different educational opportunities.
At HTX we have developed a universe, which is rooted in HTX’s innovative and experimental way of managing education at high school level. The students get to test theory through practice, both in laboratories and workshops etc. This universe is developed through the theme “Brain, Talent, Xperiment.”
“Brains, Talent, Xperiment” was the slogan for HTX/ Aalborg Tekniske Gymnasium. The concept and identity were chosen based on a target group analysis CompanYoung conducted within the target market. Today these three key words are central in the profiling of the program.
CompanYoung facilitated the process (from idea to finished product), which was filmed for a video product to be used online and as movie theatre commercials. Everything was featured on the website aatg.dk and on TECH College Aalborg’s Facebook page.
As an attraction strategy that embraces the challenge of branding a vocational school, CompanYoung has developed the universe “We dare, we think, we create”. Tech College Aalborg signals through this message that vocational education requires bravery, skills, and proficiency. The delivery consisted of the development of a new site architecture, flowchart, web design, programming etc.
The collaboration with Tech College Aalborg has been fun and challenging, and we have cooperated to create a stronger foundation for the school’s further branding.
